JBL x Toyota
Hear What You See
Role: Client Director // Campaign Manager
Agency: Hey Honey
The Challenge
Launch the special-edition Toyota Aygo JBL by creating a culturally relevant campaign that highlights JBL's superior sound system while appealing to a younger, urban-focused demographic.
The Creative Concept
"Hear What You See" centered on the harmony between visual aesthetics and auditory experiences. We paired music producer Danny Scrilla with visual content creator Paul Hüttemann for an exploratory urban journey, tasking them with visually capturing the city's identity and synthesizing those visuals into bespoke audio tracks.
My Role & Leadership
As Client Director and Campaign Manager, I managed end-to-end delivery:
-
Client Leadership: Served as the strategic lead between Hey Honey, JBL, and Toyota to align brand objectives and maintain creative integrity.
-
Production & Talent Management: Coordinated creative talent, production logistics, and content workflows across location shoots.
-
Campaign Execution: Directed multi-channel distribution strategies across digital, social, and visual media platforms.
The Impact
A visually stunning, sound-first storytelling campaign that successfully positioned the Toyota Aygo JBL as the ultimate vehicle for urban creatives, seamlessly blending automotive design with high-fidelity audio culture.
