Bang & Olufsen 
x Ford

Role: Client Director // Campaign Manager

Agency: Hey Honey

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Bang & Olufsen came to us to launch their new automotive collaboration with Ford, in which new and innovative sound was to be integrated into the cars. The new system comprised of a mood finding algorithm that would match your mood to the lights and sound omitted from the speakers. 

So we developed the 'Find Your Mood' campaign, in which we commissioned Cella a electronic producer and artist from Switzerland to create a bespoke soundtrack that depicted the different 'moods' of the new sound system.

 

We documented his journey on film and created assets around his work, his methodology and his vision to launch the partnership.

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The idea was to launch the collaboration at IFA, in Germany. So we geo-targeted people in and around the area with the content and created a content package to go with the ads to drive footfall to the booth where guests to meet and talk to Cella about this work. He also did live performances and created influencer content with the two brands across two of the conference days.

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