Bugaboo

IWD is a big one for Bugaboo - they wanted to highlight a strong female role model. So, we commissioned Coco Sabajo a micro-influencer and content creator in Amsterdam who was raising a family of five. The twist was that we didn't just highlight Coco in all her greatness but got her shed light on the village that helps her to raise her family - other strong female role models in her friends and family groups. Whilst her husband, Pepijn Lanen, a Dutch rapper is often on the road Coco relies on the strong female network she has around her. 

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In the post Coco posted 3 photos of the female tribe around her, along with thank you notes to each person. We encouraged the audience to tag their female tribe in the comments and do the same.