Harman Kardon
x Volkswageen
Owning our moment
Role: Client Director // Campaign Manager
Agency: Hey Honey
Harman Kardon asked us to create awareness for their premium sound system available for the new Volkswagen Multivan T7 – a car for families.
Challenging the traditional meaning of family, the film portrays a ‘framily’ (friends family) of dancers on the road-trip journey of their tour.
The framily is introduced through key road-trip moments, showcasing their personality and their close connection to music, dance and travel while naturally showcasing the features of the Volkswagen Multivan and its premium Harman Kardon sound system.
The campaign was launched across multiple channels including IG, Facebook and YouTube organically and with ad-spend. Different cuts were made + series of photos that helped optimise the user journey for the audience and lead them to click through to the show page where they could book a test drive of the new VW Van with Harman Kardon sound.
