Harman Kardon
x Volkswageen
Owning our moment
Role: Client Director // Campaign Manager
Agency: Hey Honey
​
Harman Kardon asked us to create awareness for their premium sound system available for the new Volkswagen Multivan T7 – a car for families.
Challenging the traditional meaning of family, the film portrays a ‘framily’ (friends family) of dancers on the road-trip journey of their tour.
The framily is introduced through key road-trip moments, showcasing their personality and their close connection to music, dance and travel while naturally showcasing the features of the Volkswagen Multivan and its premium Harman Kardon sound system.
​
The campaign was launched across multiple channels including IG, Facebook and YouTube organically and with ad-spend. Different cuts were made + series of photos that helped optimise the user journey for the audience and lead them to click through to the show page where they could book a test drive of the new VW Van with Harman Kardon sound.
