United Nations
World Humanitarian Day 2022
It Takes a Village

Role: Project Manager

I managed an end-to-end digital marketing campaign for OCHA's biggest campaign of the year - World Humanitarian Day. 

The campaign highlighted that whenever and wherever people are in crisis, there are others who help them. From the affected people themselves - always first to respond when disaster strikes – to the global community that supports them as they recover, they come together to ease suffering and bring hope. Because, as the saying goes: 'It takes a village' and we added: 'to support people in crisis'.

 

We shone a light on the hundreds of thousands of volunteers, professionals and crisis-affected people who deliver urgent health care, shelter, food, protection, water and much more by creating intricate illustrations with hidden meanings with an illustration studio from Ukraine called Tubik. 

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We mapped out the life saving work that each profile depicts and creating a learning portal for those wanting to know more.

 

Personally, I managed the creative process all the way to the production of the assets including sourcing creative talent, mapping out the assets and distribution methods and managing the illustration studio and social assets that helped distribute the campaign. 

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Every year, World Humanitarian Day is a campaign created on behalf of the whole humanitarian community and it must represent aid workers from around the world. I managed all stakeholder management processes from pitching the idea to heads of NGOs to distributing the assets for all to use and adapt themselves through this Trello board.

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I also, personally designed, and managed the web build, translations into 6 languages and content input for the website that hosted all the content--> https://2022.worldhumanitarianday.org/.

 

I also did all the reporting using a social listening tool to gather worldwide mentions of the hashtag and campaign title.