Role: Client Director // Campaign Manager

Agency: Hey Honey

 

During the summer of 2020, Volkswagen released three new car models, each fitted with a bespoke Harman Kardon sound system. The partnership was launched under the existing overarching platform: Owning My Moment.

More than just a sound system: it’s a pairing that creates a sanctuary where you can find refuge. Our brief was to create a content series that extended ‘Owning My Moment’, highlighting the USPs of the sound system in line with the each car’s communication pillar:

• Arteon – Design

• Golf – Family

• Tiguan – Sport

 

We explored the emotional benefit of sound and travel while highlighting specific features of each car model in a three-part video series in collaboration with local influencers.

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The content was seeded across paid and organic social channels using a variety of formats to four EU markets: Germany, UK, Netherlands and France, achieving 3.8 million views and driving a 40% VTR.