Crocs x Footlocker

Here to Change

Role: Account Director/Project Manager

Agency: Hey Honey

We were briefed to create a cohesive in-store artwork and a social media campaign to launch the partnership between Crocs and Foot Locker, aligning with both brand values – ‘Come As Your Are’ for Crocs, and ‘Shoes Don’t Change The World. You Do’ for Foot Locker.

#HereToChange taps into the world of change-makers – those pushing the boundaries of their chosen field to make the world a better, more equal place for future generations.

The talent we identified were...

Dramane Diawara from Paris

A community leader who’s devoted his life to improving the lives of at-risk French youths.

David Fadd from London
A plus-size model championing body positivity in fashion and beyond.

Kristina Suvorova from Frankfurt
An artist whose work explores the intersection of femininity and expression.

All in-store displays contained a QR code that led to an Instagram Guide on Foot Locker Europe’s channel that provided a further deep dive into each influencer and their changemaker attitude.