Crocs x Wanderlust

Role: Client Director/Project Manager

Agency: Hey Honey

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For the launch of the Crocs Wanderlust Jibbitz collection we created a series of at home-esque content pieces that sees a young girl transported to a holiday destination of her choice but then is quickly snapped back to reality and appears to be filming in front of a green screen in her bedroom.

 

This was a subtle nod to the COVID lockdown times we were living in where people were so desperate to travel but light heartedly shows the internet and TikTok culture that they were all experiencing. This humorous in-feed short videos and collages were shot in a studio with a green screen and stock photography. They tried to pull in a quirky essence and the cliche things about the places that the Wanderlust Jibbitz symobolised.